ADIDAS RUNNERS STORE BERLIN
Adidas continues to push the pace in the capital and opened the new adidas Runners Store in March 2017, directly opposite the adidas Originals Store in Berlin Mitte. While RUNBASE Berlin will of course remain the official home of the adidas Runners Community, the brand new store with its motto "This is fun taken seriously" is definitely another Mecca for all runners and marathon junkies. The store in urban style with its quiet minimalist concrete walls feels more like a boutique and makes you feel at home quickly. It's much more about arriving than just consuming. On two floors you can find everything the Runners heart desires. The upper floor is reminiscent of an apartment in an old building and you will find the men's department as well as the crew room, where yoga and seminars are held. A highlight is the test centre. There you can first analyse your running technique and anatomy on a treadmill equipped with adidas Genie sensors before you get the optimally tailored running shoe. As a further highlight, every visitor can fill a bottle of water of spring water quality into a bottle he brought along free of charge or refresh himself with a glass of Leogant water after the running analysis. Especially because of the Runbase adidas is more and more focused on the topics nutrition and mindfulness and so every visitor will find, just like in the Runbase, a Leogant drinking water installation, which was designed to match the urban design. Through the cooperation with Leogant, adidas is clearly positioning itself in line with its corporate goals for 2020 to do more for our most important resource, water. By offering free water in the city, a "major step" in sustainability is being taken. We are very excited to partner with adidas and together create a new awareness of water as the most important foundation for an active life.
